How To Write Long Copy That Makes Money by Doug D’Anna
Description
Dear A-list copywriter,
When I wrote “The Great Retirement Betrayal” 20 years ago, I had no idea it would become one of Phillips Investment Resources’ most successful postage packages.
In all fairness, this was my first “real” direct mail package for a Level A client. I was just hoping they would hire me again. And hire me back they did!
In the end, my direct mail package just overwhelmed their previous two-year control and was unbeatable for three years. As a result, more than 25 million letters were sent, and my life was never the same.
In fact, this Direct Mail was so successful that a promotion hype spread throughout the industry. This is not surprising. Danny Hatch got a copy and talked about it three pages in Who Submits What? , announcement:
“The magalog format is not only alive and well, but has reached a state of perfection with Doug D’Anne’s efforts for a letter of resignation.”
As a result, I not only received calls from Forbes, Prevention Health Books, Boardroom and other clients of the level, but with a request to write for them …
… but I also heard from local members of the Bulletin Publishers Association practically begging me to make a presentation at our chapters meeting on how to write long editorial copies.
Therefore, I not only accepted the invitation to speak, but also recorded my presentation on video!
After all, I was new to this business. I thought I could submit a video of my copywriting samples as part of my presentation kit!
After all, I didn’t do anything with the tape, and for years I thought I had lost it.
Therefore, I cannot convey to you how thrilled I was when I found it while redeveloping my office this year. Watching it was even more exciting!
In the end, the video took me back to where I started: a young guy with his first Grand Slam in his belt, excited to share his success with everyone who listens.
That’s why I had my presentation on how to write a long copy that makes money converted to DVD. And why I would like to share this with you now:
So that you know that you too are just one breakthrough from climbing to the top of the A list, and (more importantly) …
So you can apply my methods and win more control!
Doug D’Anna’s leading direct marketing marketers say about Doug D’Anne: “Since Gary Bencivenga retired, Doug D’Anna has quickly become our boyfriend.” His out-of-the-box thinking and uncanny ability to connect with customers make working with Doug a pleasure occupation. Time and again, Doug has enthusiastically embraced the truly difficult assignments that most copywriters shy away from, and has made breakthroughs in some of our most challenging services on the market. ”
– Chris Marett SR. Group Publisher, Phillips Investment Resources
“Writers who can consistently create powerful direct marketing campaigns are as rare as trumpeter swans. I only know about six in the whole country. Doug D’Anne is one of the short list of celebrity writers that I never hesitate to recommend.
“A Brief History: I once encountered such excellent direct mail that I felt compelled to write a note to an advertiser, newsletter publisher, telling him that his copywriter, whoever he was, deserved a promotion. Many months later, I learned that Doug was the writer. It didn’t surprise me. When he writes your copy, you are in good hands. ”
– Gary Bencivenga, Editor, Bencivenga Bullets
“The modern Direct Marketing Company Boardroom, which has created some of the best selling books and newsletters in history, is built right on the backs of only the best direct mail copywriters in the world. We only hire the best. We have a very, very short list … and I am proud to say that Doug D’Anne’s name has been on it since 1993. ”
– Brian Kurtz, Executive Vice President, Boardroom Inc. (Publisher Bottom Line / Personal)
“No one can make your customers buy better!”
– Doug helps you take advantage of the big trends in direct marketing like a surfer catches big waves. One of my favorite examples is the ad campaign he wrote for our flagship personal finance newsletter titled “Boom or Bust in Tech Stocks?”
During the tech frenzy, its ad copy not only grabbed 40,000 new subscribers when our editor rated most techs as “avoid”, but it also managed to stay true to our editorial mission.
I have a name for what Doug does: marketing in the spirit of the times. And no one better than him can match your product to trends, create a compelling selling point, and then get your customers to buy! ”
– Walter Pearce, President of KCI Communications
“Over the years, Doug and I have worked together on several winning direct mail packages. He has great ideas, he implements them well and reacts to feedback like an unrivaled team player. Most importantly, a copy of it produces results. On top of that, his style of work not only made my job easier, but also made me look good! ” – Kim Hockey, Former Marketing Director, Financial Service Associates “Thanks again for delivering a clean, highly reliable copy that doesn’t require endless rounds of rework. Most importantly, thank you for shipping the copy that sells and makes it a pretty penny. ” –Jennifer Keane, FORBES Internet Marketing Manager “We pay D’Anne’s arc twice as much as other copywriters.…” – … in terms of both fees and royalties, because his copy invariably delivers twice as many orders. I highly recommend it. ” —Nannet Dorsey, Direct Marketing Consultant “I was fortunate enough to work with Doug D’Anne on a couple of hugely successful direct mail campaigns. D’Anne had a unique formula for success — from the rhythm of his prose to his talent for teasing — his stringing of words holds the audience’s attention. Selling is the name of the game, and D’Anna controls have done it for millions of dollars. ” —Agustin Rawat, Product Manager, Utility Forecasting Specialist – In direct marketing, it’s all about return on investment. You will either win or lose. And Doug D’Anna constantly proved that he was a winner. ” —Phil Ash, Product Manager, KCI Communications “Doug, your little eletter got over 1,700 orders in just a few weeks. Thanks again and keep up the good work! ” —Josh Wolfe, Nanotech Wolfe Talk “Doug D’Anna is one of the most persuasive copywriters in the country and I’ve worked with them all.” —William Friedrich, Friedrich Design “This is a guy who knows how to sell!” “Since I started using convincing arc formulas for writing and selling three years ago, I’ve not only gotten more business, I’ve learned to charge more for my design services. This is a guy who knows how to sell. Thank you for helping me develop my company! ” —Lori Haller, Shadow Oak Studios “The magalog format is not only alive and well, but has reached a state of perfection with Doug D’Anne’s efforts for a letter of resignation.” —Danny Hatch, Founder & Editor, Who Submits What! “I want to make Doug D’Anna richer than he dreamed so no one could take advantage of his amazing talent.” —Richard Stanton-Jones, Vice President, Phillips Publishing Of course my presentation only takes 30 minutes and there is a slight audio glitch in the first 30 seconds. But it covers how I wrote the great retirement betrayal, along with the same simple steps I’ve used over the years to help me gain a lot of control over my other top talents. I believe that if you can only apply one or two of my ideas that you get from the DVD, you can see the same success that I enjoyed. As part of the special introductory offer, you can watch it risk-free for 30 days plus get a free copy of my record-breaking Great Retirement Betrayal promotion. More on that in a minute. But first, here’s what: … What you will learn in this 30 minute video |
First of all, you will learn that you, too, can start from scratch and rise to the top of copywriting. As I always tell my friends and readers, if I can do it as an A-level copywriter, then anyone can. Watching me — a young 37-year-old — proves it!
You will also learn how I come up with winning ideas. I know you’ve read on the internet about magic copywriting words and other tricks. But really, the key to success is not the harshness of your headline, but knowing what to write about.
In this video, I’ll explain how you can create a strong sales premise, as well as three questions you should ask yourself before you start writing any kind of ad campaign. Ask yourself the wrong questions and you end up writing about the wrong things. It’s always a packet killer.
I’ll also share with you my simple National Enquirer method for identifying the “want to know” information your potential clients … well, want to know. Also, how to bring this information together in such a way as to arouse their interest, increase their desire and trigger their actions.
I’ll also explain why there is no substitute for research, and why the more your direct mail promotions resemble a magazine or special report, the more likely you are to create a winner.
In addition, you will learn about my own approach to writing headlines and why I prefer large headlines to numerous magazine mailings.
I will also share with you my simple MBWA (“walking by walking”) approach to defining a big headline.
Plus, you’ll learn how you can mine promotion gold from magazine stands and how editorial writing will pay off massively.
And that’s only half the battle!
I’ll also give you a peek at my second big winner, the magalog startup package for personal finance experts Ken and Daria Dolans. I didn’t know it at the time, but my promotion of “uncover the hidden wealth within your paycheck” was hugely successful. You will certainly see my excitement when you watch the DVD.
You will also learn — perhaps for the first time — how to create an expert-level “why” argument. I explain how to state your reasons and organize them with strong headlines. I also reveal why Reader’s Digest is a great model for copywriters.
Also, I’ll share with you my simple “so what?” approach to identifying compelling topics, along with how to write in a way that solves your readers’ problems.
Ultimately, you’ll learn how to start a conversation that leads to a sale, rather than sounding like just another hype. Plus my secret weapon for writing highly motivating copy and tell you why most copywriters do the wrong thing.
I guarantee that you will understand why we, as copywriters, are truly in the business of relationships and why we should strive to invest that relationship in everything we do.
All in all, you will learn about the techniques I used to create the most successful direct mail packages in Phillips Investment Resources history … that helped me become one of the highest paid copywriters in the US today … and can now help you enjoy more. success from all your copywriting efforts – without risking a dime.
So how much will it cost?
Given the success I’ve had over the years, you might think I’d take my hand and leg for a copy of this classic video. To be honest, it would go against my goal of helping as many people as possible get to the next level.
That’s why I’m offering a DVD along with a transcript of the video and a free copy of The Great Retirement Betrayal’s multi-million dollar promotion ($ 39 only!) – to my A-list members for just $ 97.
This way, you will get both my strategy for writing long text that makes money and the article that kicked off my career.
Watch DVD risk-free
within 30 days and then decide
As I regularly remind my fellow copywriters and list a readers, I could never have built my copywriting business with an annual income of between $ 0 and $ 500,000 if I hadn’t:
Go the extra mile
Meet or exceed my client’s expectations, and
Achieving results.
This is why you must be impressed and delighted with my classic video. You should feel that this will help you not only write long copies that make money …
… but also create more powerful, more effective and more profitable advertisements, emails and web pages.
If you disagree that the information I am sharing with you will help you write a long copy that makes money, as the title says, then please send the DVD back and I will refund you $ 97 — no questions asked.
All my techniques and methodologies you can use as my way of saying thank you for giving me how to write a long copy that makes money a free try.
Naturally, I could not make this offer to you if everyone who watched my short video sent it back. But as of today, no one has done this, and I think you will want to keep it for years.
When you add it all up, you agree that this is a damn good deal.
Without risking a dime, you can spend 30 days watching my video, researching my winning direct mail package, applying my copywriting formula to your projects, and see the results you’ve been waiting for.
Then you can decide — on your own terms — whether you want to keep it or not. This is the same fair deal that I offer to all my clients.
How can you say no?
Click here now to get started. You have nothing to lose and something to gain.
Sincerely,
Doug D’Anne
Self Help – Online Self Help Course
More information on self-help:
Self-help, or self-improvement, is self-directed improvement — economic, intellectual, or emotional — often with a substantial psychological foundation.
There are many different group Self-Help programs, each with its own focus, methods, associated beliefs, supporters and, in some cases, leaders.
Concepts and terms stemming from the Self-Help culture and the twelve-step culture, such as recovery, dysfunctional families, and codependency, have become firmly integrated into the mainstream language.
Self-help often uses publicly available information or support groups, both online and in person, where people in similar situations come together.
Since the early examples of independent legal practice and home counseling, the connotations of the word have spread and are often applied in particular to education, business,
psychology and psychotherapy, usually disseminated through the popular genre of self-help books.
According to the APA Psychology Dictionary, potential benefits of self-help groups that professionals may not be able to provide include friendship,
emotional support, experiential knowledge, identity, meaningful roles, and a sense of belonging.
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 121
- Assessments Yes
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