Logistics 101: An Introduction to Logistics Management
Description
Learn how to leverage logistics operations within the context of the customer, value creation, and competitiveness.
The emergence of logistics has been dependent on the development of a cross-functional model of the organization, and on an understanding of the need to integrate business processes across the supply network. While its maturity as a discipline in its own right is still far from complete, it is time to take a current and fresh look at logistics management. Competitive advantage in tomorrow’s world will come from responding to end-customers better than the competition. Logistics plays a vital role in this response.
This course was designed based on the instructor’s real-world knowledge and experience, gained through hands-on operations. It will enable you to improve the logistics function within your company as a whole, by teaching you the basic principles and good practices of logistics and supply chain management. You’ll learn effective methods for aligning logistics and marketing strategy, managing logistics costs for better value creation, managing lead times for better serve customers by reducing production and demand times, planning and executing material flow and using the Lean thinking, and developing a framework for managing the logistics and supply chain functions
Internet Marketing Course
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 189
- Assessments Yes
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