The Secrets of Emotional Hot-Button Copywriting by Denny Hatch
Description
Here’s how to write a copy. Not just a copy, but a great copy.
A copy that convinces people to change their behavior and either
1) order a product,
2) donate money to the cause
or 3) send for more information.
The secret to great copying is to use seven key drivers of copying — emotional hot buttons — that get people to act: fear • greed • guilt • anger • exclusivity • salvation • flattery.
“If your copy is not saturated with one or more of these,” wrote marketing guru Bob the hacker, “tear it up and start over.”
Danny Hatch captured key design elements (envelopes, letters, and tops), as well as a specific – and transformative – copy that knocked readers over the edge and got them to act.
Emotional, Hot Copywriting Secrets Bring You True Hot Copy And The Designs That Give These Direct Mail Packages Their Strength And Durability.
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 129
- Assessments Yes
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