Roy H. Williams – Ad Writing 101 Video 10 Word List
What is this course all about? The goal of this course is to help business people write more powerful advertisements. However, when viewed as a whole, the course isn’t just about writing better ads. As you go through 12 sessions, you have a more holistic perspective for growing your business. Assuming your business delivers a high quality product and / or excellent customer service, Roy Williams believes that all the funds needed to grow it are available from every touchpoint in the world. This includes marketing and advertising, as well as any other interaction of your business or employees with the public sector. Who wrote this course? The instructor / author / designer of this class is Roy H. Williams and what I write about him here is based on first-hand knowledge. His advertising has generated hundreds of millions of dollars for a small group of small business owners; Roy’s successful clients have always been willing to pay for good advertising. Since then, he has seen at least one of these individuals inducted into the Hall of Fame in his category due to his many years of exponential growth. Williams also developed his own school to teach his many techniques and variations. It’s called the Wizarding Academy. In addition to Williams’ small business clients, he has also consulted J. Walter Thompson, Ogilvy, Proctor & Gamble, DeBeers and the Fortune 1000 series. In addition, Williams has written a trilogy that may be of particular interest to the reader. His first book, Advertising Wizard: Turning Words into Magic and Dreamers into Millionaires, won the Business Book of the Year award. His next book, The Secret Formulas of the Advertising Wizard: Turning Beggars into Princes and Leads into Gold, came out shortly thereafter; it became a New York Times bestseller and was named the number one business book in America by the Wall Street Journal. And he wrote the third book in that range, titled The Magic Worlds of the Advertising Wizard: Tools and Techniques for Profitable Persuasion. In addition to Williams’ credibility as a bestselling author, he has spent most of his working life trying to help the business grow. He did it through advertisements, and mostly through powerful radio ads. As a result, Williams raised many of his earliest clients more than 10 times as much as they were when they first started their relationship. It has helped some to grow more than 40 times their previous size. Once, when I was at the Wizarding Academy, I saw a client grow 83 times in 10 years. What does this course teach you? The course can be taken online through the Wizard Academy website. It consists of 12 streaming videos that are about 9-12 minutes long each. Video is the very master of advertising that teaches. Each session ends with a short 10-question test. Once you have demonstrated a sufficient understanding of the previous session, you can move on to the next video. The person enrolled in the course is the only one who can access it on the Internet. So the logged in user can view the sessions multiple times if needed. This course is also sometimes taught live by Roy Williams at the Academy of Wizards in Austin. Academy Teaching / Learning Hand Wizard Advertising / Consulting / Business Speaking. The bonus of completing this course (not just paying for it, but actually completing it) is that you will be considered a Wizard Academy graduate. Acad Grads receive a 50% discount on all future courses / books through the Wizard Academy and its press. Even if you just took Ad Writing 101 online as a Wizard Academy graduate, you can still take any of the other live courses they offer with a 50% discount. I first got a 50% discount by attending a free public seminar. Course Highlights The course provides an insightful look at growing businesses. It is broken down into 12 main points. Here is a description from the course website. List of Modules: 1. How to Find the Right Idea – Better Copying Strategy Don’t worry that you’re not a very good writer. “If an ad campaign is built around a weak idea – or, as is often the case, no idea at all – I don’t give a damn how well it is done, it will fail.” – Morris Hite, legendary advertiser 2. Why the shorter, the better customers are not can take no action until they see them doing it in their mind. Be concise, clear, concise, interesting. Don’t clutter your efforts. Let nothing stand in the way of the tight one. 3. Transactional Advertising Writing – How to attract a crowd how to write ad copy when you have to get things done quickly. 4.Relational Advertising Writing – True branding is how to write advertisements targeted at the customer rather than product or event.
5. Where to start – choose your first mental image where you will find it. Open large – make one note: Rhino and Porcupine Ð Key Message 6. How to end – choose your last mental image close the big – full circle – if you have an important point to do … 7. Things to leave out of the danger of a clever trap. How to avoid empty words. And why not ever go looking for a “unique selling proposition”. 8. keeping their attention; the secrets of mind-eye involvement are examples of unimaginable announcements made vividly imaginary. How to do it. 9. How to get customers to mention your ad by landing a WordFlag. The power of memorable verbs. (A downloadable master list of attention-grabbing verbs is included.) 10. Slogans, Slogans and Positioning Statements of the Magnetic Counter and When / How / Why to Use It 11. Dialogue, Feedback and Humor (Nitroglycerin) High wire excitement. And why beginners should avoid trying to pass it. 12. How to write a copy that keeps customers sold by getting credit for delivering exactly what you promised. Some of the requirements before you take the ad writing 101 training course seem simple enough; But having said that, I would still say that the course will be best suited for those who are constantly working with a business to help it grow. Radio-AE is the most ideal student of this course. The radio seller is the one for whom this course was created in the first place. To get the most out of the course, the individual will likely need to have some degree of business experience. I have taken this course several times, in person and online, and my ability to understand it grows every time. Some of the things you’ll learn specifically: • 7 Keys to Successful Brand Writing • 2 Types of Buyers • 7 Methods for Building Awareness • Start at the End in Mind • How to Find evocative Words • Copy Targeting • 6 Components of Measuring Impact on the Human Brain • Counterbranding • principles of attracting long-term clients how much does the course cost? The course is currently always available online for $ 600. My conclusion is the ideas outlined here are the most readily available for implementation by small business owners. However, I think a small business consultant would be another ideal student for this course. This is because the owner and consultant have the flexibility to put some of these things into practice. One type of person who will not be a good fit for this course is someone looking for instant results. While Williams does address how to do this, in particular through radio (although the teachings apply elsewhere as well), most modules are taught from a business building perspective with both a dedicated business owner and a dedicated annual advertising budget. Another type of people who won’t get what they want from this course is the couch potato copywriter. While again, good copying principles apply everywhere, this course is mainly for the individual who is in business and deals with other businesses on a daily basis. This course will teach you how to write the best advertising; I will say right away that when taking this course, a person must have a sufficiently deep knowledge of the business for which he is writing and / or the entire business category in which this business is located. This course is best suited for the small business owner / consultant looking at the horizon more than the horoscope.
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Course Features
- Lectures 0
- Quizzes 0
- Duration Lifetime access
- Skill level All levels
- Language English
- Students 145
- Assessments Yes
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